Underwriting is support for current programs at KOJB. Financial support does not in any way imply that sponsors may influence program content or programming decisions. You have 30 seconds to give listeners the essentials and tell them what is important about your business; your underwriting announcements are written to suit your specific marketing needs.
KOJB will also make sure that the underwriting announcement complies with FCC regulations that apply to non-commercial airwaves. KOJB has created guidelines to ensure compliance with FCC guidelines, to stay consistent with the KOJB mission and to adhere to the non-commercial educational license.
The following is a brief description of what can and cannot be used:
Legal or trade name must be stated to identify the underwriter.
KOJB will also make sure that the underwriting announcement complies with FCC regulations that apply to non-commercial airwaves. KOJB has created guidelines to ensure compliance with FCC guidelines, to stay consistent with the KOJB mission and to adhere to the non-commercial educational license.
The following is a brief description of what can and cannot be used:
Legal or trade name must be stated to identify the underwriter.
Any or all of the following may be used in acknowledgement copy:
- Telephone number, email address, web site and location of business or area served
- Days and hours of operation
- Value neutral descriptions of a product line or service
- Brand and trade names and product or service listings
- Visual descriptions of specific products
- A listing of up to three (3) products or services
- Product origin (Belgium Waffles or French Bread)
- Intended use of product, (Men’s Suits or Breakfast, Lunch and Dinner)
- Product content, (Silk Blouses, Leather Shoes)
- Form of delivery, or method of preparation, (made from grapes or cooked with herbs)
- The organization’s mission and/or corporate non-promotional slogans if they are in well established use by the business and the wording stay within the spirit of these guidelines.
The following is a brief description of what cannot be used:
- Qualitative language or superlatives (handcrafted, homemade, great, wonderful)
- Comparative language, (better, most)
- “Calls to Action” (call today, come by)
- Location of business using another business as a reference, (located next to or nearby)
- Price or value information (including free, affordable, discount or interest rates)
- Inducements to buy, sell rent or lease (6 months free when you buy or lifetime guarantee)
- Endorsements (recommended by 4 out of 5 doctors, used by professional)
- Demonstrations of consumer satisfaction
- First person statements, (I urge you, our club or we are working together)
- Second person statements, (making your smile bright)
- Announcements of a religious nature, associated with a political position, cause or issue of controversy, are unacceptable, regardless of the merits of the particular cause, issue or party. This also includes issues of public importance such as statements like “Support for KOJB comes from Jane Doe, a supporter of universal health care.”
In addition, all pre-produced announcements, voicing by the underwriter, jingles, and music and/or sound effects are not to be used. KOJB announcers will do voicing and KOJB must reserve final approval on copy.
KOJB Policy on Political Candidates
KOJB does not accept sponsorship from candidates for political office, campaign committees, or from organizations whose names by themselves might raise a political, controversial, or divisive issue.
Generally, an individual is considered to be a candidate for public office when that individual forms a campaign committee and/or begins campaign fundraising. KOJB realizes that tribal, county, local, and school district candidates, while not exempt from this policy, may be more difficult to detect.
KOJB discourages the use of morning show announcements for recognition (e.g., congratulations, thank you) of individuals who may be candidates for office. Prior to general elections and statewide primaries, we will give particular scrutiny to new message requests to avoid any underwriting and/or day sponsorships which may be perceived as political endorsements.
Preexisting underwriting and day sponsor relationships and messages will be honored; unless otherwise not conforming to policies, in such case, will be resumed after the election.
Generally, an individual is considered to be a candidate for public office when that individual forms a campaign committee and/or begins campaign fundraising. KOJB realizes that tribal, county, local, and school district candidates, while not exempt from this policy, may be more difficult to detect.
KOJB discourages the use of morning show announcements for recognition (e.g., congratulations, thank you) of individuals who may be candidates for office. Prior to general elections and statewide primaries, we will give particular scrutiny to new message requests to avoid any underwriting and/or day sponsorships which may be perceived as political endorsements.
Preexisting underwriting and day sponsor relationships and messages will be honored; unless otherwise not conforming to policies, in such case, will be resumed after the election.
Why such restrictions?
The goal of these limitations is to protect the non-commercial format that is mandated by our FCC license and appreciated by non-commercial listeners. Thus, the integrity of our relationship we build with KOJB listeners, members, and the community is maintained. KOJB limits the number of underwriting and paid public service announcements to a maximum of eight times in one broadcast day and twice within one program. We are a non-commercial radio station supported by listener members. KOJB does not accept political underwriting advocating any specific candidate or political party.
All underwriting copy, including corporate slogans, is subject to the approval of the Station Manager of KOJB. Underwriting on KOJB does not reflect in any way that sponsors may influence program content or programming decisions.
All underwriting copy, including corporate slogans, is subject to the approval of the Station Manager of KOJB. Underwriting on KOJB does not reflect in any way that sponsors may influence program content or programming decisions.